Hello.
I am
Fred+Eric.


I am Frederic Lootens, brand strategist + brand designer based in London. Over the years, I have gained expertise in brand strategy and brand design, both through working in agencies and with my own clients–working as Fred+Eric.

Combining my strategic Fred brain and my creative Eric brain, I create effective, stand-out brands with personality.

I helped Cargo Velo become Belgium's most loved bicycle
courier, made people dream of their own tree house, created a time travel agent and infused art with chocolate. I connected the world to Dubai through golf, merged Gumtree and eBay Motors and worked on brand projects for Madame Tussauds, Cancer Research UK and Disney among others.

Do you want to find out what your brand could look like or do you want to book me for a freelance job?
See below to contact me.
I am Frederic Lootens, brand strategist + brand designer based in London. Over the years, I have gained expertise in brand strategy and brand design, both through working in agencies and with my own clients–working as Fred+Eric.

Combining my strategic Fred brain and my creative Eric brain, I create effective, stand-out brands with personality.

I helped Cargo Velo become Belgium's most loved bicycle courier, made people dream of their own tree house, created a time travel agent and infused art with chocolate. I connected the world to Dubai through golf, merged Gumtree and eBay Motors and worked on brand projects for Madame Tussauds, Cancer Research UK and Disney among others.

Do you want to find out what your brand could look like or do you want to book me for a freelance job?
See below to contact me.